Ocado

Ocado

Ocado is at a price that looks attractive says Robert Craig, Private Client Investment Manager at MB Capital. After dropping considerably from it’s all time high Ocado has been under the radar as a stock with great expectations and the question has been when to buy rather than whether to buy. Ocado has kept its reputation as a premium food provider that delivers quality to your door but it has also added more of its own labelled range that can compete with the other supermarkets and their on-going price war. Add to this the ease of searching for offers they are able to cater to all customers that prefer to have the weekly chore of shopping minimised to a delivery slot that suits. Rumours of interest from Amazon make sense as it would be a perfect match for them to enter this arena and an attractive way to enter the grocery market space but should the smoke clear with no fire we believe the prospect s in both the short and long term for the share price makes this one for investors to look at. Buy small positions with wide stops as we’ll be looking to keep this one in our basket for a while.

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